Expert Guide to Creating Ad Assets for Google Display Network: Dimensions, Character Limits, and Best Practices

Google Display Network Best Practices

Photo by Myriam Jessier on Unsplash


Welcome to Ad Mocker, the ultimate paid ad placement preview tool for advertisers! In this blog post, we will delve into the essential details and expert best practices for creating ad assets specifically tailored for the Google Display Network (GDN). By understanding the dimensions, character limits, and restrictions related to GDN ads, you'll be equipped to maximize your ad performance and reach your target audience effectively. Let's dive in!

Ad Dimensions for Google Display Network

The Google Display Network accommodates a wide array of ad formats and sizes, offering flexibility and scalability for advertisers. Here are some popular ad dimensions to consider:

  • Medium Rectangle: 300 x 250 pixels (20KB file size limit)
  • Leaderboard: 728 x 90 pixels (20KB file size limit)
  • Wide Skyscraper: 160 x 600 pixels (20KB file size limit)
  • Large Rectangle: 336 x 280 pixels (20KB file size limit)
  • Banner: 468 x 60 pixels (20KB file size limit)

Character Limits and Best Practices

When it comes to textual content within your ad assets, GDN imposes character limits to maintain a consistent user experience. Here's an overview of character limits for various ad components:

  • Headline: Up to 30 characters
  • Description: Up to 90 characters
  • Business Name: Up to 25 characters
  • Path / Display URL: Two paths, each containing up to 15 characters

To make your ads stand out and engage your target audience effectively, consider the following expert best practices:

  • Craft compelling and concise headlines
  • Use actionable language and compelling adjectives
  • Highlight unique selling points and benefits in the ad description
  • Utilize the display URL to mirror the landing page URL
  • Incorporate relevant keywords strategically
  • Split test different ad variations

Additional Restrictions and Guidelines

Apart from dimensions and character limits, be aware of the following restrictions and guidelines:

  • Image Guidelines: Ads must comply with Google's image policies
  • Animation: Animated ads are permitted but must adhere to specific guidelines
  • Ad Content: Ensure that your ad content complies with Google's policies
  • Ad Approval Process: Google follows an approval process to ensure that ads meet their guidelines


Creating ad assets for the Google Display Network requires careful attention to dimensions, character limits, and best practices. By optimizing your ad content and adhering to the guidelines, you can enhance your ad's visibility, engagement, and ultimately drive better results.

Remember to stay up to date with Google's official documentation and guidelines to adapt to any potential changes or updates. Leverage Ad Mocker GDN to preview and refine your ads before launching them on the GDN, saving time and improving the overall effectiveness of your advertising campaigns.

Ready to make a lasting impact on the Google Display Network? Create captivating ad assets, engage your target audience, and drive exceptional results with Ad Mocker!