The Ultimate Guide to Crafting Impactful Instagram Ad Assets: Dimensions, Character Limits, and Best Practices


Photo by Jakob Owens on Unsplash

As an ad creator, it's important to optimize your assets for Instagram to maximize their impact and engagement. Instagram offers various ad formats and placements, each with its own specifications and requirements. Understanding these dimensions, character limits, and best practices is essential to create compelling Instagram ad assets.

Image Assets: Captivating Visual Content

Instagram ad images should be visually appealing and of high quality to grab users' attention. The recommended image dimensions for Instagram feed ads are 1080 pixels by 1080 pixels (1:1 aspect ratio), while Instagram Story ads have a dimension of 1080 pixels by 1920 pixels (9:16 aspect ratio). Use file formats such as JPEG or PNG to ensure optimal compatibility.

To optimize images for different ad placements on Instagram, consider the layout and aspect ratios required. Instagram feed ads typically utilize a square (1:1) or landscape (1.91:1) aspect ratio, while Instagram Story ads have a vertical (9:16) aspect ratio. Keep in mind that exceeding file size limitations and not adhering to the specified aspect ratios may affect ad quality and delivery.

Video Assets: Engaging Storytelling in Motion

Video assets can be particularly effective for Instagram ads, allowing you to deliver engaging and immersive experiences. The recommended video specifications for Instagram feed ads include resolutions of 1080 pixels by 1080 pixels (1:1 aspect ratio), resolutions of 1080 pixels by 1350 pixels (4:5 aspect ratio), or resolutions of 1080 pixels by 566 pixels (1.91:1 aspect ratio). For Instagram Story ads, aim for resolutions of 1080 pixels by 1920 pixels (9:16 aspect ratio). Supported file formats include MP4 and MOV. To captivate your audience, create attention-grabbing videos with concise storytelling and a duration of up to 60 seconds for feed ads and up to 15 seconds for story ads.

Text Assets: Concise and Engaging Messaging

The character limits for text assets in Instagram ads are important to ensure your message is concise and compelling. For feed ads, the headline can have up to 30 characters, and the primary text can have up to 2,200 characters.

In Instagram Story ads, utilize 150 characters for the headline and 2,200 characters for the primary text. Keep in mind that shorter and impactful copy tends to perform better on Instagram, so craft your messages carefully to capture attention and drive engagement.

Call-to-Action (CTA) Assets: Driving User Actions

Instagram provides a range of CTAs to direct user actions. Choose the most appropriate CTA based on your campaign objective. Some popular options include "Learn More," "Shop Now," "Sign Up," and "Download."

Ensure your CTAs are clear, visually prominent, and aligned with the overall design of the ad. Position your CTA strategically to encourage users to take the desired action. A persuasive and well-placed CTA can significantly boost the effectiveness of your Instagram ads.

Carousel Assets: Engaging Visual Storytelling

Carousel ads allow you to showcase multiple images or videos in a single ad, enabling you to tell a compelling story or highlight different products. Each carousel card in Instagram ads should have dimensions of 1080 pixels by 1080 pixels (1:1 aspect ratio).

Craft persuasive captions or copy for each carousel card, ensuring they flow smoothly and capture the user's interest. Leverage carousel ads' interactive nature to create a cohesive and engaging narrative that encourages users to explore further and take action.

Testing and Optimization: Enhancing Ad Performance

Testing and optimization are crucial for maximizing the performance of your Instagram ad assets. Experiment with different variations of images, videos, text, and CTAs to identify the most effective combinations.

Leverage Instagram's ad insights and performance metrics to track important indicators such as impressions, reach, engagement, and conversion rates. Analyze the data to understand which aspects of your ad assets are driving the best results. Use these insights to refine your assets continually and improve their overall effectiveness.

Testing Assets with Ad Mocker

With Ad Mocker Instagram Preview Tool, you can easily test how your Instagram ad assets will look and ensure they meet the recommended dimensions and design guidelines. Ad Mocker provides a user-friendly interface where you can upload your images, videos, or carousel content and instantly generate previews of your ads in the desired formats.

By utilizing Ad Mocker's testing capabilities, you can save valuable time and resources by visualizing your assets before launching your Instagram ad campaigns. This allows you to make any necessary adjustments, ensuring your ads align with Instagram's specifications and maintain a visually appealing and engaging appearance.